The art of perfumery and Florence, Florence and the art of perfumery. The bond that links the city and perfume is strong and indissoluble. It is a deep, timeless story that has its roots in the Renaissance customs of the Florentine court and nobility. These are traditions that Caterina de' Medici introduced right away to the French court, eager for perfumed essences. Yesterday as today, a long and exciting itinerary that winds through the alleys of the center, embellished with frescoed vaults and relics and the surrounding countryside. Profumo di Firenze is the most exact reproduction of the typical smells of Florentine everyday life.